Home » Privacy Policy

We at MagicPrints have a firm commitment to safeguarding the privacy of our customers. This page will inform you about our information gathering and dissemination practices for the MagicPrints service (the "MagicPrints Service"). If you have questions or concerns regarding this statement, you should contact privacy@MagicPrints.com.

In General
Information we collect and how we use it
Information sharing
Opting-Out, Updates and Security
Other sites; Contact Information
Contact information on privacy
Privacy glossary

In General

Your Business Cards

MagicPrints is committed to providing you with a safe and private environment to develop your business cards and other printed materials. All of your business cards are password protected and are not visible to others.

Your Personal Information

MagicPrints only uses your personal information to conduct business with you. Your personally identifiable information will not be rented, sold or shared with any third party, except as described in this Privacy Statement or as otherwise agreed by you. MagicPrints may disclose information it has collected from any member of the MagicPrints Service and/or content any member has made available on the MagicPrints Service when it believes in good faith that the law or legal process requires it, or when it is necessary to do so to protect the rights or property of MagicPrints or others.

MagicPrints may change this privacy policy without notice from time to time. Please visit this page often for updates and changes. Regardless of later changes or updates, MagicPrints will not use your information in a new way without first providing you with an opportunity to opt-out.

Information We Collect and How We Use It

Information You Explicitly Provide

In order to establish your account or to place any orders for products provided through the MagicPrints Service, you will be asked to provide certain personally identifiable information to us, such as your name, mailing and email address, phone number, and a credit card number and expiration date. We will use that information to send you information and to process and communicate with you concerning any order you may submit. We may also ask you for similar information, and information about your printing needs, if you choose to request promotional materials, enter a contest, fill out a customer survey or participate in a program. We may use this information to make improvements on our site, offer new products, and customize your experience on the MagicPrints web site. In any event, we will not share your personally identifiable information any other third parties without giving you the opportunity to opt-out, except as expressly described in the "Third Party Service Providers" section of this Privacy Statement.

We use aggregate non-personal information (i.e. information that does not include personally identifiable data) for statistical analysis of user behavior, product development, content improvement and marketing, promotional and advertising purposes. We may also make that aggregate non-personal information available to select third party partners.

Information We Automatically Collect

Cookies

Generally speaking, we use cookies to track users of the MagicPrints Service and the MagicPrints Web site. When you visit our site, we assign you a unique Session ID and store it on your computer in the form of a cookie (unless your browser's cookie support has been disabled). Through the use of cookies and Session IDs we are able to optimize the performance and functionality of our site, and to personalize our site for you and present you with content and offers specific to your interests.

Disabling Cookies

If you are uncomfortable with the idea of your information being stored in cookies, we recommend disabling cookie support in your browser, though please understand this will limit the performance and functionality of MagicPrints's Web site. Your browser documentation will provide specific procedures for disabling cookie support. If you would like to opt-out from the promotional mailing list, please see the instructions under the Choice/Opt-Out section below.

IP Address

We analyze IP addresses in the aggregate for system administration purposes and to gather broad demographic information. We do not link IP addresses to your Session ID, with the following exception: when you place an order using our online checkout process we may record your computer's IP address with your order to help us identify fraudulent credit card use. We may share this information with the financial institution that issued the credit card with which an order was placed, or with law enforcement authorities if we determine, or are notified, that the use of the credit card was fraudulent. Your information will only be shared in this instance when you affirmatively choose to complete the MagicPrints order form contained in the MagicPrints shopping cart.

Affiliate Site ID

If you entered MagicPrints's Web site by clicking a link or promotion on another Web site (including an MagicPrints co-branded portion of another Web site), or if you used a site that provides universal registration services to sign up for the MagicPrints site, we may store the ID of that affiliate site in our database. We do this to ensure that the affiliate site receives proper credit for any subsequent order you might place. We may also use this information in conjunction with your activities on our site to help us identify what offers and services may be of interest to you.

Information Sharing

Third Party Service Providers

We may share your personally identifiable information with those companies that assist us in providing the MagicPrints Service to you. Following are some examples of our use of third party service providers: We may share your credit card information with a financial institution to effect your purchase of our products using your credit card. We may share your shipping information with those prividing printing and shipping services. We may share personally identifiable information (not including credit card information) with third parties that assist us with the administration of our promotions or contests or that help us understand the results of particular surveys we may perform. We also engage third parties to assist us by tracking the number of visitors to our Web site, including visitors that have "clicked-through" from specified promotions on third party Web sites and those visitors' activities on the site. We may also choose to offer certain third party products, such as Custom Printing Orders, through the MagicPrints Service and may disclose certain portions of your personally identifiable information (not including credit card information) to allow those product producers to fulfill your product order.

Other Sites that Offer MagicPrints Services

MagicPrints may periodically utilize various partners that allow MagicPrints to offer its services through the partner's own Web site, or a co-branded Web site (each, a "Co-Branded Site"). To the extent you take advantage of MagicPrints's services through any Co-Branded Site, MagicPrints's use of your information will be governed by the specific privacy policy provided on that Co-Branded Site. Please be sure to review the applicable policy if you use MagicPrints's services through a Co-Branded Site.

Your Copyrights

MagicPrints respects the intellectual property rights of others. MagicPrints claims no ownership rights in any image contained in any of your printed materials and will not share your materials unless instructed by you or otherwise required by law. Please note that when you email an item (such as your new business card design) to a friend, you allow the recipients to view the shared item.

Opting-Out, Updates and Security

Choice/Opt-Out

The MagicPrints Service provides you with the opportunity to opt-out of receiving promotional information and other communications from MagicPrints. To discontinue your receipt of such promotional information and communications, you can do so in the "Personal Information" portion of the "My Account" section of MagicPrints Web site or you can send an email with your request to service@MagicPrints.com. Nonetheless, MagicPrints will continue to send you non-promotional, service emails concerning your account.

Correct/Update

If you want to review or change any information you previously provided to us, please go to the "Personal Information" portion of the "My Account" section of the site or you can send an email with your request to service@MagicPrints.com.

De-Activating Your MagicPrints Account

If you want to de-activate your account with MagicPrints, please send an email to service@MagicPrints.com with your request. Please be sure to include the email address of the account you wish to de-activate. Your account will be de-activated and you will no longer receive communications from us; however, we will keep your account information in our database for record-keeping purposes only.

Security

The MagicPrints Service has security measures in place to protect the loss, misuse and alteration of the information under our control. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Except as otherwise stated in this Privacy Statement, access to that data is limited to authorized MagicPrints staff members and is further restricted by password protection mechanisms. Web security and security procedures are reviewed and may be updated on a regular basis to ensure strong data protection. By default, all orders placed on our site are done on a secure server that encrypts all financial information through SSL. We will not store your credit card information in our database unless you explicitly instruct us to do so.

Other Sites; Contact Information

Links to Other Sites

This site may contain links to other sites. MagicPrints is not responsible for the privacy practices or the content of such other Web sites.

Questions about the MagicPrints Service

If you have any questions about this privacy statement, the practices of the MagicPrints Service, or your dealings with us, you can email your questions to privacy@MagicPrints.com.

Privacy Glossary

Here are definitions for commonly used privacy and related Internet terms.

Aggregate information

Information that may be collected by a Web site but is not "personally identifiable" to you (see definition below). Aggregate information includes demographic data, domain names, and Web site traffic. As long as none of these fields is linked to a user's personal information, the data is considered aggregate.

Browser

Also called a Web browser. Software that enables you to search and or navigate through Web sites or "browse" parts of the Internet, especially the World Wide Web. Examples: Netscape Navigator and Microsoft Internet Explorer.

Cookie

A block of text placed in a file on your computer's hard drive by a Web site you've visited. A cookie is used to identify your computer the next time you access the site. Cookies cannot identify an individual user specifically unless the cookie data is attached to personally identifiable information collected some other way, such as via an online registration form.

Domain name

The company, individual, or organization "name" you use to access a Web site, e.g. www.MagicPrints.com.

Email

See electronic mail.

Email address

The computer version of a postal address. Like a postal address, it contains information about who the e-mail recipient is and where he or she resides on the Internet.

Electronic mail

Commonly referred to as email, this form of communication enables you to send messages and files from your computer through the Internet to one or more email addresses.

Encryption

Data that is scrambled into a private code for secure transmission.

Internet

A worldwide system of interconnected computer networks, whose use is not controlled by any government agency or central authority.

Invisible Gif

An invisible gif is a simple signal sent from certain emails or Web pages to the sponsor of the emails or Web pages, allowing the sponsor to keep track of the number of users who access the emails and Web pages.

Opt-in

An option giving you the ability to agree to the collection and dissemination of your personally identifiable information. A site that provides this option is stating that it will not gather or track personally identifiable information about you unless you knowingly provide such information and consent to such activities.

Opt-out

An option giving you the choice to prevent personally identifiable information from being used by a particular Web site or shared with third parties.

Password

A private, unique series of letters and/or numbers that you create and must use to gain access to a Web site or the Internet, specific data available online, or to make modifications to restricted-access software (e.g. parental control software).

Personally identifiable information

Information that can be traced back to an individual user, e.g. your name, postal address, or e-mail address. Personal user preferences tracked by a Web site via a "cookie" (see definition above) is also considered personally identifiable when linked to other personally identifiable information provided by you online.

Privacy statement

A page on a Web site that lays out the site's privacy policy, i.e. what personal information is collected by the site, how it will be used, whom it will be shared with, and whether you have the option to exercise control over how your information will be used.

Web browser

See browser.

Web site

A collection of "pages" or files on the World Wide Web that are linked together and maintained by a company, organization, or individual. Anyone with a Web site may be considered a content provider or a publisher.

World Wide Web

A part of the Internet that links text, sound, and images in the form of Web pages and sites.